Persona #2: Leisure Traveller BACKGROUND Alice is a 22-year-old Chinese student who studies Finance in Madrid. Her program will last for 2 years. She is excited for her study experience in Madrid, not only because of the new knowledge she is going to learn but also of possibility to travel around Europe, she has … More Let’s meet Alice!
Persona #1: Corporate Traveller BACKGROUND: Originally from Lyon, the 25-year-old James finished his studies at ESSEC Business School in Paris. He started his own project at his third year at Grande Ecole with Philip and Francois, two of his close classmates. After finishing school, he decided to start his own business based on this project. … More Let’s meet James
During the persona creation process, we have spent a lot of time figuring out how we are actually going to create that Persona. Will it be created based on assumptions, research or both? We decided to go with the latter, but as a starting point, we have made our Persona suggestions based on our own … More The Persona creation process